Twenty-one winners have emerged in the just concluded Baxi fourth quarter promo tagged “Baxi ember promo” across all the geo-political regions in Nigeria, after doubling their daily transactions for three months.
Nigeria’s leading digital service distributor, Capricorn Digital Limited, owners of Baxi and a household name in the digital payment space, has continuously enhanced financial inclusion in Nigeria. Incorporated in 2012, Baxi has introduced the Baxibox, Pos, mobile Pos, otherwise referred to as the Mpos, and mobile app to help create employment opportunities for entrepreneurs and small business owners seeking to expand their businesses.
Baxi, embarked on a three months promo campaign during the fourth quarter of 2020, tagged the “Baxi ember Promo”. The promo’s objective is to reward her partners for their resilience during the Covid. Baxi partners significantly solved payment needs during the challenging period by providing digital products and services to the mass market.
The winners expressed their happiness as some of them shared their joy when the Baxi representatives presented their prizes to them. The prizes include Chest deep freezers, 32”inch Television sets and Microwave ovens.
One of the winners, Aminat Abdulkareem, a small business owner at Broad Street, Lagos Island, expressed her excitement and appreciation to Baxi for their goodwill gesture. She further mentioned how she was determined to win this time having slightly lost out in the previous campaign. Aminat, a proud winner of a Chest deep freezer, vowed to remain loyal to the Baxi brand citing the responsive and top-notch customer service delivery which has been instrumental to the success of her business especially in managing her customers.
Edo-based Esther Ugwu, one of the winners amongst two others in the South-West region described how she could not contain her joy the day she received a phone call from Baxi as the winner of a 32” inch Television set. Esther explained she was aware of the promo but did not take it seriously. However, she amassed a huge transaction count during the three-month promo period. . “At first I thought it was a joke, I didn’t believe until a Baxi representative came to my shop to present me a prize” she explained.
In the same vein of excitement, Daniel Agbo, thanked and reassured Baxi of his continued loyalty as he was rewarded with a Microwave Oven at his shop by Baxi representatives. Daniel emerged winner in the North-Central alongside Peter Akeh and Ayua Vincent, claiming the first and second prizes respectively.
In a remark during the prize presentations to the winners, the Chief Operating Officer, Capricorn Digital Limited, Omotayo Oyetayo, congratulated the winners warm-heartedly while emphasizing that the promo is just one of the ways Baxi rewards her hardworking, resilient and committed agents across the country.
“We are a strong believer of SMEs and MSMEs by providing an array of digital products and services that enables the small business to contribute significantly to the economy”, she affirmed.
Omotayo further emphasized that in line with Capricorn Digital’s vision to have a retail presence in every street, Baxi seeks to financially-include Nigerians and is actively expanding its agent network across Nigeria. She urged individuals and small business owners to explore the opportunities in becoming a Baxi partner, especially entrepreneurs seeking to start a business or expand their existing businesses by solving payment needs in their communities.
She added that Capricorn Digital launched new products and a web portal targeted at Small and Medium-sized enterprises in the financial ecosystem. The web channel Baxipay aims at bridging the gap in making payments into multiple accounts by enabling a one-time transaction. It is easy, accessible, and reliable.
“We have developed other innovative products based on our understanding of the market. Our objective is to provide an opportunity that allows small and medium enterprises to scale their businesses quicker or faster”, she concluded.
Baxi has contributed to the growth of the Agent Network by providing digital products that create economic value. It is no coincidence that it was recently awarded by Shared Agent Network Expansion (SANEF) for contributing towards the expansion of the Agent Network to 500,000 in Nigeria.
The foremost brand has an Agent network of over 30,000 across the country that provides digital services ranging from money transfer, cash withdrawals, account opening, utility bill payments, Pos services, PayTv, airtime and data subscription, Education, transportation, and insurance services.
Baxi promises to introduce new and exciting digital products and services during the year to assist SMEs and MSMEs upscale their businesses.