Since its incorporation in 2012, Baxi has developed a legacy as a reliable and accessible one-stop shop for digital payment services in Nigeria by providing a range of digital products and services to the grass root and mass market consumers through technology and a retail distribution network that is driven primarily by agents, merchants, and subsequently mobile application.
In this interview with Degbola “Dee” Abudu, Managing Director, West Africa region, MFS Africa, he shares the inspiration and story behind the foundation and emergence of the Baxi brand, its acquisition by MSF Africa, and the alignment of the vision to expand beyond the shores of Nigeria by making borders matter less as regards digital payment solutions and financial inclusion across the African continent.
