Nigeria’s leading digital payment solutions brand, Baxi, has launched a commercial virtual dollar card to mark her 7th anniversary in style. The virtual card essentially targets micro, small, and medium-sized enterprises for seamless shopping in bulk on dollar-payment enabled e-commerce websites like AliExpress, Amazon, eBay, and the likes.
Retail shoppers and consumers of streaming websites such as Netflix, Spotify, and iTunes are also not left out as the virtual dollar card is the accepted payment method. The Baxi virtual dollar card is exclusively developed to meet the needs for international online shopping and paid subscriptions. Digital advertisers like individuals, small groups, and business owners can use the product to pay for ads services on Facebook, Instagram, Twitter, Linkedin, including Google ads, products, and services.
In what proved to be a double awareness campaign, the entire Capricorn Digital Limited staff took to the streets with the tag “Baxi @7 Walk/Virtual Card Launch” to sensitize her immediate community about the product and her 7th anniversary. The walk kicked off along the Lagos International Airport Road and generated massive public attention. A host of small and medium-sized business owners and individuals were engaged in the process.
To further drive the awareness for the product, Baxi has commenced an experiential marketing campaign that will run through July in strategic locations in Lagos. Users can shop seamlessly on a variety of E-commerce websites after funding the wallet from the app. Besides shopping, consumers of Netflix, Spotify, and online courses will find the product useful for payment purposes.
Omotayo Oyetayo, the Chief Operating Officer, Capricorn Digital Limited, expressed her satisfaction with the positive and exciting reviews from industry experts and users alike. “The Baxi virtual dollar card aligns with our mission statement, which is to provide an array of digital products and services to consumers through innovation. We are excited about this product because it’s a solution for Nigerians who shop across international online platforms or access online resources. I call it your online dollar payment plug. It is easy to create, secure and convenient”.
The Baxi virtual dollar card shares similarities with the physical debit card and offers even more benefits such as zero issuance fee. It is easy to create, accessible and is less time-consuming. Business owners can easily access the app on Google play store and Apple store. The process is seamless from start to finish while creating and funding the virtual card for a top-notch online shopping experience. This service is available to the Baxi app premium users. Experts say the nature of reduced theft and fraud using the virtual card makes it one of the safest and secure modes of payment.
The Baxi app offers a range of agency banking services, such as Money transfer and withdrawal services. Others include Paytv subscription, data, and airtime vending, amongst others. The brand boasts of over 60,000 agent networks across Nigeria through its multi-channel digital distribution approach that includes physical devices (BaxiPos, BaxiMpos), web (BaxiPay), mobile app, and API (Business-to-Business) services.
Incorporated in June 2012, Capricorn digital continues to leave a footprint in the digital payment space by providing innovative digital payment solutions to SMEs and consumers in Nigeria.